Founded in 1970, Equinox  (formerly Panasian Marketing Services (Pvt) Ltd) has been the pioneer of modern telecommunications in Pakistan.

Equinox has distinguished itself by introducing the first fully digital switching system AXE-10, the first cellular system, the first trunked radio system and fiber optic cable system by the Ericsson Group of Sweden and the first digital microwave system by NERA Telecommunications of Norway.